Nimbus Sport bags five year TV production rights f hermes or SFL
Nimbus Sport plans to produce the content in high definition (HD) with a significant camera upgrade. It also plans to use a super slow motion HD camera for high quality coverage.
COO, Nimbus Sport, says, “Our legacy of producing top notch live feeds for sports events continues with the signing of this new deal and the SFL is a worthy addition to our bouquet. Through the commitment of its organisers, SFL has quickly established itself as the pre eminent pro fight league in India.”
Raj Kundra, chairman, SFL, says, “Best in class television production is key to growing a sport and the proven international expertise of Nimbus Sport was the clincher.”
Super Fight League was founded by Raj Kundra and Sanjay Dutt in 2012 and has Olympic medal winner pugilist Mary Kom as its brand ambassador.
This year, about 250 male and female fighters from India and abroad will fight it out for the coveted Championship Title Belt and the right to be crowned SFL World Champion.
This season will see participants from top notch mixed martial arts (MMA) playing countries like Japan, Brazil and USA. NRI MMA fighters from countries such as Australia, UK, Canada, Germany and USA will also be seen in action and add flavour to this high octane contact sport.